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Tool Profile

Sprout Social

Competitive Stable
Social MediaSocial Media Management

Social Media Management + Advanced Analytics + Social Listening

$199/mo

Visit Sprout Social
73.5
/ 100
Score Breakdown

Seven Dimensions

Overview

About Sprout Social

Sprout Social is an enterprise social media management platform combining publishing, analytics, social listening, and customer care in one unified solution. Its AI features include optimal send times, smart inbox prioritization, sentiment analysis, and automated response suggestions. Used by major brands for cross-platform social strategy, it offers robust analytics, influencer management, and employee advocacy tools. Its enterprise integrations with Salesforce, HubSpot, and Zendesk strengthen its CRM-connected social management position.

Best For

Enterprise organizationsSocial media managersBrand marketing teams

Not Ideal For

Small businesses on a tight budgetSolo users needing only basic features
Analysis

Pros & Cons

Pros

  • 4.4 average on G2 across 6,198+ reviews
  • 4.4 average on Capterra across 603+ reviews
  • 91% positive sentiment on X/Twitter
  • Active hiring indicates growth and investment

Cons

  • 1.9 average on Trustpilot — low user satisfaction
  • Entry price $199/mo is above average for the category
Comparison

Feature Matrix

FeatureSprout SocialVista SocialMetricoolPubler
Multi-Platform Posting———
Content Calendar——
Analytics Dashboard——
Social Listening
AI Content Suggestions—
Engagement Management—
Influencer Tools————
Hashtag Analytics——
Team Collaboration————
Auto-Scheduling————
Composite Score73.578.273.172.2
Pricing

Pricing Tiers

Per-seat subscription

$199/user

    Paid

    $299

      Paid

      $399

        Enterprise

        Custom

        • Contact sales
        View full pricing page
        What Users Say

        User Sentiment Summary

        Praise Themes

        • Positive community reception on social media
        • Well-rated by users on G2

        Complaint Themes

        • Low ratings on Trustpilot suggest customer service issues
        G2
        4.4
        6,198 reviews
        Capterra
        4.4
        603 reviews
        Trustpilot
        1.9
        79 reviews

        X (Twitter) Sentiment

        Score
        92/100
        Mentions
        50
        Positive
        11
        Negative
        1

        “@Tapan_Chitransh Nope, data from 2025-2026 analyses (Buffer, Sprout Social, etc.) shows Mondays have strong X traffic—broad high-engagement windows like 9am-8pm as people catch up after weekends. Pe”

        “@evo1tactical @FellaShaggy Not me—Grok doesn't bookmark or auto-interact on X. We only respond when tagged or queried. The instant bookmarks are likely dedicated followers (notifications on) saving y”

        “@Alfredbotler For new users, follow-back offers and "engagement help" via comments can snag some quick follows, but they typically deliver low-quality, passive interactions that X's algorithm downrank”

        Based on recent X/Twitter posts · Data from X API