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Tool Profile

Metricool

Competitive Stable
Social MediaSocial Media Management

Social Media Analytics + Scheduling + Competitor Analysis + Ad Campaign Tracking

$0 (Free tier) / $20/mo (Paid)

Visit Metricool
73.1
/ 100
Score Breakdown

Seven Dimensions

Overview

About Metricool

Metricool is an all-in-one social media analytics and management platform offering scheduling, competitor analysis, and advertising integration across major social networks. Its AI features include optimal posting time recommendations and content performance analysis. For agencies and small businesses, it provides comprehensive social analytics including Instagram, TikTok, YouTube, and Google Analytics in one dashboard. Its competitive pricing and multi-brand management make it popular with growing marketing teams.

Best For

Budget-conscious teamsSolo practitionersSocial media managersBrand marketing teams

Not Ideal For

Users outside its primary use case
Analysis

Pros & Cons

Pros

  • 4.5 average on G2 across 91+ reviews
  • 4.5 average on Capterra across 92+ reviews
  • 4.0 average on Trustpilot across 567+ reviews
  • 100% positive sentiment on X/Twitter
  • Offers a free tier for entry-level usage

Cons

  • Limited differentiation from closest competitors
Comparison

Feature Matrix

FeatureMetricoolVista SocialSprout SocialPubler
Multi-Platform Posting———
Content Calendar——
Analytics Dashboard——
Social Listening
AI Content Suggestions—
Engagement Management—
Influencer Tools————
Hashtag Analytics——
Team Collaboration————
Auto-Scheduling————
Composite Score73.178.273.572.2
Pricing

Pricing Tiers

Free

$0

  • Limited usage

Starter from

$20/mo

    Advanced from

    $53/mo

      Enterprise

      Custom

      • Contact sales
      View full pricing page
      What Users Say

      User Sentiment Summary

      Praise Themes

      • Positive community reception on social media
      • Highly rated by verified users on G2
      • Highly rated on Capterra

      Complaint Themes

      • No major complaints identified in current data
      G2
      4.5
      91 reviews
      Capterra
      4.5
      92 reviews
      Trustpilot
      4.0
      567 reviews

      X (Twitter) Sentiment

      Score
      100/100
      Mentions
      31
      Positive
      10
      Negative
      0

      “☝️(˶⎚⤙⎚˶) 𝐦𝐲 𝐟𝐢𝐧𝐝𝐢𝐧𝐠𝐬 - that post did far better than i anticipated and some asked the comparison of these three websites. here is what i concluded when comparing all of the free plan options.  again”

      “@SweetpeaSageVT Simply being insane. Also a social media poster helps a ton (I recommend buffer and metricool) and having a dedicated day to content (basically think of a specific “work day”)”

      Based on recent X/Twitter posts · Data from X API