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Tool Profile
Skai (formerly Kenshoo)
Top Tier Trending Up
Paid MediaCampaign Management & Optimization
Omnichannel Commerce Media & Paid Search/Social Optimization
$9/mo
Visit Skai (formerly Kenshoo)80.5
/ 100
Seven Dimensions
About Skai (formerly Kenshoo)
Skai is an enterprise omnichannel marketing platform for performance-driven advertisers across search, social, retail media, and app marketing. Its AI-powered bidding engine, creative intelligence, and cross-channel optimization help large brands and agencies maximize ROAS at scale. Key differentiators include unified measurement across Amazon, Google, Meta, and retail media networks, plus predictive budget allocation. Its enterprise focus and deep integrations make it a staple for Fortune 500 marketing teams.
Best For
Teams seeking a proven solutionEnterprise organizationsPerformance marketing teamsPPC managers
Not Ideal For
Small businesses on a tight budget
Pros & Cons
Pros
- 4.0 average on G2 across 297+ reviews
- Rapid product development and feature releases
Cons
- Limited differentiation from closest competitors
Feature Matrix
| Feature | Skai (formerly Kenshoo) | Smartly.io | Optmyzr | Madgicx |
|---|---|---|---|---|
| Ad Creation | — | |||
| Campaign Management | — | — | — | |
| Audience Targeting | — | — | — | — |
| Bid Optimization | ||||
| A/B Testing | — | — | — | — |
| Cross-Platform | — | — | — | — |
| Reporting Dashboard | — | — | — | — |
| Creative Generation | — | — | ||
| Budget Optimization | ||||
| Attribution | — | — | — | — |
| Composite Score | 80.5 | 75.2 | 65.5 | 62 |
Pricing Tiers
Enterprise
Custom
- Contact sales
manages nearly
$9
User Sentiment Summary
Praise Themes
- Well-rated by users on G2
Complaint Themes
- No major complaints identified in current data
G2
4.0
297 reviews
Capterra
4.3
42 reviews
Trustpilot
N/A — Not listed on this platform