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Tool Profile

Ahrefs

Top Tier Trending Up
SEO / AEOFull-Suite SEO Platform

Backlink Analysis + Keyword Research + AI Brand Visibility

$129/mo

Visit Ahrefs
81.3
/ 100
Score Breakdown

Seven Dimensions

Overview

About Ahrefs

Ahrefs is a comprehensive SEO and content marketing platform with an industry-leading backlink database and keyword research tools. Its AI-powered features include content gap analysis, AI content generation, keyword difficulty scoring, and automated site audits. For marketing teams, Ahrefs provides competitive intelligence, rank tracking, and content optimization workflows. Its data accuracy and depth make it essential for agencies managing SEO across multiple clients and verticals.

Best For

Teams seeking a proven solutionEnterprise organizationsSEO professionalsContent marketing teams

Not Ideal For

Small businesses on a tight budget
Analysis

Pros & Cons

Pros

  • 4.5 average on G2 across 674+ reviews
  • 4.7 average on Capterra across 579+ reviews
  • Strong market momentum with significant growth signals
  • Active hiring indicates growth and investment
  • Rapid product development and feature releases

Cons

  • 1.8 average on Trustpilot — low user satisfaction
Comparison

Feature Matrix

FeatureAhrefsSemrushSearchAtlas (LinkGraph)SE Ranking
Keyword Research———
On-Page Analysis———
Rank Tracking———
Backlink Analysis———
Content Optimization———
Technical SEO Audit—
AI Content Generation
SERP Analysis———
Competitor Analysis———
Site Audit————
Composite Score81.383.276.875.9
Pricing

Pricing Tiers

Subscription — Lite

$129/mo

    Standard

    $249/mo

      Advanced

      $449/mo

        Enterprise

        $14

          View full pricing page
          What Users Say

          User Sentiment Summary

          Praise Themes

          • Positive community reception on social media
          • Highly rated by verified users on G2
          • Highly rated on Capterra

          Complaint Themes

          • Low ratings on Trustpilot suggest customer service issues
          G2
          4.5
          674 reviews
          Capterra
          4.7
          579 reviews
          Trustpilot
          1.8
          306 reviews

          X (Twitter) Sentiment

          Score
          60/100
          Mentions
          50
          Positive
          9
          Negative
          6

          “Ahrefs: 85/100 — best of the three. Why? Data-heavy content. 'X% of pages get zero traffic', 'Y% have no backlinks' Statistics are the #1 signal for AI citation. Their content reads like a research ”

          “@timsoulo @ahrefs I used to feel the same until I started pairing my scripts with a quick prompt hack that saved me hours, now my workflow feels almost magic.”

          “4/ Free Tool #2: Ahrefs Free Backlink Checker Limits: 100 backlinks/day per domain Use it to: - Analyze competitor top pages - Find broken link opportunities - Discover content gaps Link: [https:/”

          Based on recent X/Twitter posts · Data from X API